CLIENT: NutritionU.com
In cooperation with Columbia University Institute of Human Nutrition, AMBI, the parent company desired a series of courses to address patient education.  Selecting with IHN the most acute disease states amenable to change by nutrition and exercise, we developed 4 hour courseware for patients for whom behavioral change was critical to their quality of life.

Researching content brought us into contact with physicians, health care providers, pharmaceutical companies and hospitals.  Managing the development of subject matter experts, health writers and the web development operation created an outstanding product sure to meet its goal of reaching patients and reduce the anxiety of those in dangerous health conditions through behavioral change.

RESULTS:
Recognized as an outstanding solution by physician groups, pharmas, hospitals and above all patients, the courses were set for rollout when the parent company abruptly terminated the project due to funding issues.  While venture capital was forthcoming the principals had moved to other projects.