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CLIENT: KRAFT FOODS
Creating an online user's guide for the BlackBerry PDA presented
several
major challenges: users from all levels of the
organization -
dock workers to senior management would be on call; the guide had to be low
cost, and
low band width, suitable for distribution to remote staff on the web
or interactive CD.
WonderfulBrain resolved those issues with a Flash driven, highly interactive
and
engaging piece; we ensured the content was appropriate for staff at
all
reading/education levels, and that a human element was always
present to
guide the user.
RESULTS:
Successful engagement of staff, improved productivity, acceptance
and
utilization of the Blackberry devices, and a virtual elimination of
Tier 1
tech support for basic user interface guidance.
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