CLIENT: IBM WebSphere Express Software Group

Bringing sales enablement education to IBM's business partner network demanded highly interactive courseware.

Working closely with the IBM development team to identify critical features/benefits/values of the product aligned with specific midmarket targets - and a methodology to communicate and test for uptake compelled us to devise consistent user participation. This  example - one of 24 - is a drag and drop identifying key words forming a recall mnemonic.

RESULTS:
Highly engaged marketing and sales force with business partners  participating in larger numbers in order to improve their success rate, by becoming qualified sellers of this product.